We first identify the biggest opportunity to capture value. This could be an unmet need or a problem.
We then enter a phase of discovery, creation of prototypes and testing them in iterations. The discovery also applies to our learnings from the prototypes.
Learnings from protoytpes are developed into a full-fledged product, service or experience along with the commercial and operational foundations and definitions for its success. We also implement sustainable discovery and testing so the product, service or experience can be continually improved.
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